International Herald Tribune - grow with your customer

Challenge

In an era of information overload, those who both make and track decisions on the global level depend upon the International Herald Tribune online, which is one of the most complete, credible and concise international news web sites in the world. Because IHT.com readers are highly mobile individuals, the International Herald Tribune needed to develop a mobile channel for their users to be able to access their quality content from anywhere.

Solution

Development of a mobile channel for delivery to Nokia Communicator 9210i devices over GSM networks. iPLATO developed the mobile interface and converted/redesigned International Herald Tribune web and video content for distribution to these devices.

Results

• Increased online readership & traffic.
• Increased targeted advertising revenues.
• Increased subscriptions for deep content.