Midlands PCT Uses Mobile to Generate More Than 1,000 Qualified Referrals to Health Checks

London, June 8th 2010 - iPLATO Healthcare, the leader in mHealth, announced today that a smart health promotion campaign delivered in partnership with 24 GP surgeries using iPLATO Patient Care Messaging generated 1,850 qualified referrals to NHS Health Checks in just four weeks. Supported by the iPLATO team the average participating surgery spent less than 1 hour on delivering this campaign which resulted in 1 qualified referral per minute of surgery effort.

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