iPLATO Text Messaging: Six times more effective for reaching Smokers

GP surgeries in Islington have found that using text messaging for smoking cessation campaigns (getting smokers to quit) is six times more effective than traditional ways of contacting patients. Leading Islington practices using the iPLATO text messaging system have reported patient response rates of 30% (versus a response rate of 5% using letters). By isolating patients on their GP system, surgeries can send out a text message asking patients to text back their current smoking status. Patients who indicate that they are still smokers and trying to quit are then invited to smoking cessation clinics.

 [Read More]